In 2017, Red Bull South Africa brought the global Culture Clash concept to Orlando Stadium in Soweto. Beanstalk was tasked with developing the event from the ground up, including venue management, show structure, concept integration, and stage design. Creating culture-shaping experiences requires the right blend of creativity and expertise, so we assembled a superstar team, including Mellisa Weigel and Gareth Hadden, each focused on key aspects of the event. Our specialty lies in ensuring market relevance, no matter where we operate. Red Bull entrusted us with the freedom to adapt this global concept in a way that resonated authentically with the South African audience.

Photography by Red Bull