Enter The Woods (ETW) was Jägermeister South Africa’s flagship annual event. Initially launched as a three-city mini event in 2015, we were brought in late in the game to help evolve and expand it. ETW grew into a 2,200-person multisensory experience in a basement industrial venue in downtown Johannesburg, eventually leading to a full experiential takeover of an old gentleman’s club in the heart of the Johannesburg CBD.

Our mission was simple: make ETW better each year. The beauty of our approach is our agility—whether we’re brought in early or late, we deliver top-to-bottom event production every time.

Reflections by Inka Kendzia and Music by Mr Sakatumi

Photography by Thabo Molaba/TheContentGuyz