Creating a seamless connection between corporate and creative is a challenge we embrace each year. Annually, Coronation hosts an experience or event for their staff and partners, and in 2019, Beanstalk won the pitch to create a mini-festival experience. Imagine “Africa Burn meets Coachella.” We sourced venues, curated activities, developed the brand narrative, and hosted 300 staff members for a weekend of revelry and entertainment. The event was such a success that we were awarded the privilege of producing and telling the story of Coronation’s 30th celebration in 2023.